The Revolutionary Breastfeeding Scarf : Mamascarf
Mamascarf is a breastfeeding cover, providing discretion before, during and after breastfeeding, as well as hiding post pregnancy tummies.
It helps to support the baby whilst the wearer is sitting feeding, relieving the arm and minimising distractions for the baby. It can be worn as a scarf or carried in a changing bag and has a hidden pocket on the underside to store a breast pad. Mamascarf is made from 100% soft, tactile cotton and comes in Black, Cream or French Navy, designed to fit in with the users outfit, not draw attention to them. One size fits all.
The Inspiration Behind Mamascarf
I created Mamascarf following my own experiences of breastfeeding in public. I tried everything to cover up, blankets, muslins, pashminas, you name it but nothing would withstand my wriggly baby and I would end up feeling exposed or he would get too hot. I was envious of those who were so comfortable feeding in public but that was never going to be me! The other thing that I disliked about feeding when I was out and about was that the lack of cushions meant that I would get severe arm ache within 5 minutes of starting a feed.
It was on one occasion in the same café that I fed for the first time that I had a light bulb moment. I realised that if I could create something that would cover you while feeding but also provide you with additional support, a type of scarf that wouldn’t fall off would be perfect. Mamascarf was born!
Mamascarf Feedback
Mamascarf has had some great feedback from mums as well as celebrity mums including Melanie C who said “I was very self conscious about needing to breast feed in public places but Mamascarf is simple, stylish and the perfect solution”. Leah Wood said,”I love my Mamascarf, it’s great! I use it virtually all the time”.
Mamascarf has been featured on This Morning on a Best Baby Products feature, on GMTV, BBC’s Working Lunch, SKY News, in the Guardian, Sun, Express and Metro newspapers as well as numerous baby amd parenting magazines and websites. It has just been awarded “Best Buy” status by I’m Pregnant magazine.
Mamascarf
Website: www.mamascarf.co.uk
Twitter: @mamascarf
Post By: Mamascarf
Post Date: 19/1/10
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